Categories
Behind the Scenes

Getting Meta with Metadata

Metadata. This rather ambiguous term is the skeleton underneath every image on PhillyHistory.org. Metadata is how we know when and where a photograph was taken. It is how we know who took the photograph and, to some extent, why they took it. Without metadata, searching PhillyHistory.org for photographs of Independence Hall or your grandmother’s house would be nearly impossible. But what is metadata?!

Metadata is essentially “data about data,” meaning information about any type of “data” – whether it’s a letter, a photograph, a painting, or even a piece of furniture. Metadata can range from the time and date something was created to who created it and even the reason behind its creation. At its core, metadata allows us to describe an object and, in the case of databases like PhillyHistory.org, use that description to locate one item out of thousands. When you enter a book’s title and author into a library catalog, you’re using metadata to find the specific book you want to read. Similarly, when you search PhillyHistory.org for a photograph taken at a specific location, that location and any other information about the photograph is metadata.

Each image on PhillyHistory.org is connected to an administrative page where members of the PhillyHistory team can enter metadata information.

Before we upload a new photograph to PhillyHistory.org, we first create a database record, known as an “asset,” that details as much information as possible about the image. For the majority of the photographs in our collections, this includes a title, description, photographer name, location, and date, as well as the photograph’s record group and negative number. By and large, this information is taken from the original envelope containing the negative or from a log book kept by the photographers as shown here.

A photographer's logbook provides metadata for many of the historic images.

When entering metadata into a new record, we follow certain standards, commonly known within the archival community as “best practices.” Perhaps the cardinal rule of metadata is that all information must be entered as it appears in the original historical record. In our case, this means entering each title as the photographer recorded it in the log book or on the original envelope, even if the title is as general as “Houses, Stores, Etc.” In these instances, PhillyHistory.org users or one of the members of the PhillyHistory team often recognize a building or a house and suggest a better title for the photograph, but, according to the rules of metadata, we can’t change the title. Instead, additional details from a user or one of our archivists are entered in the “Notes” field. In a PhillyHistory.org record, the “Notes” field is our chance to add anything the photographer forgot or to correct something that is wrong or misleading. One common correction involves location, as the location the photographer recorded is sometimes not the one pictured in the photograph but rather the location from which the photograph was taken. In these cases, we title the photograph just as the photographer did, “Northeast Corner of 12th and Market Streets” for example, but leave a note about the difference between the photographer’s location and the location pictured in the photograph.

One other fun fact about metadata – if a photographer misspelled a street name, best practices tells us to enter the street name as the photographer recorded it, followed by the correct spelling in brackets. In the archival world, brackets indicate a change or addition to the original historical record and are peppered throughout the records on PhillyHistory.org. In this way, metadata is also about translating records that someone wrote fifty or a hundred years ago, an endeavor almost as challenging as understanding metadata!

Managing metadata in an archive comes with all sorts of additional and complex issues. For more information beyond this brief introduction, visit the following links.

“Metadata Resources” – Compiled by the Minnesota State Archives.

“Metadata Standards/ About” – Compiled by the Princeton University Library.

“Understanding Metadata” – Published by the National Information Standards Organization Press in 2004.

“Getting Meta with Metadata” is the second article in “Behind the Scenes at PhillyHistory.org,” a new series of blog entries that will provide insights into the activities that go into creating PhillyHistory.org.

Categories
Snapshots of History

Food Will Win the War


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Supply trucks gathered at City Hall.

World War I is often referred to as the first “modern war.” Weapons such as airplanes, tanks, machine guns, and chemicals were used for the first time with deadly consequences. However, one of the oldest weapons in human history was also employed during the War – food. Starving a city or fortress to surrender is a tactic that dates back to ancient times. History has shown that in matters of war the victor is not always the one with the largest army or most advanced weapons. Often, it is the one who can continue to feed its army and citizens. World War I was no different. As Europe sent its most able-bodied young men into the trenches, food production began to decrease. The United States, being a neutral country at this point and possessing a surplus of food, became critical in supplying food to its (unofficial at the time) allies in Europe.

By the time America entered the war in April 1917, however, European demand had depleted food reserves and driven up prices. Since farmers could not increase production until the following year’s harvest, it became clear that America would have to conserve food if it was to continue to feed itself, its growing and mobilizing army, and its allies. Federal legislation was introduced to control food supplies, but a frustrated President Woodrow Wilson felt that something needed to be done faster. Wilson urged the passing of the Lever Food and Fuel Control Act in 1917 as an emergency wartime measure. With its passing, the Lever Act created the United States Food Administration to control the growing supply problem. President Wilson appointed as head of the administration a man who would later become president himself – Herbert Hoover. Hoover had previously been in London organizing, sometimes surreptitiously, relief efforts for the people of Europe, especially in Belgium.


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City Hall illuminated at night with Hoover’s famous slogan.





Hoover believed that “food will win the war” but did not want to embark upon a rigid and mandatory rationing program. He believed that in “the spirit of self-denial and self-sacrifice” Americans would voluntarily modify their eating habits. A national campaign, mostly aimed at women, was introduced to encourage conservation of food and the elimination of waste. Special recipes and cookbooks were disseminated. Victory Bread, bread made with a flour substitute called (appropriately) Victory Flour, became a staple in many homes. Nation-wide weekly events such as “Meatless Mondays” and “Wheatless Wednesdays” were promoted. Children were told to east less sweets in order to “save sugar for a soldier.” Supply-truck motorcades were organized to bring food directly from rural areas into major cities and ports, with Philadelphia being a major hub of this kind of activity. In public spaces throughout the country, cities prominently displayed signs and posters bearing Hoover’s famous statement “Food Will Win the War.” Americans began to informally refer to their modified eating habits as “Hooverizing.”



During the first year of the U.S. Food Administration’s existence, Americans reduced their food consumption by 15 percent. That number may not sound like much, but it doubtless fed many a starving ally or American doughboys across the Atlantic. After the war, Hoover continued the humanitarian efforts of the U.S. Food Administration, which had been reorganized and renamed the American Relief Organization. Hoover expanded relief to include not just America’s allies but also it’s recently defeated former enemies, declaring “Twenty million people are starving. Whatever their politics, they shall be fed!”

“Hooverizing” recipes are widely available. For the recipes and to see the finished products, please visit http://foodwillwinthewar.blogspot.com/.

Sources:

“Wilson Orders Hoover to Start.” The New York Times, June 16, 1917. Accessed June 16, 2011. http://query.nytimes.com/mem/archivefree/pdf?res=FA0711FD385E11738DDDAE0994DE405B878DF1D3.

Goudiss, Alberta Moorhouse and Charles Houston Goudiss. Foreward to Foods That Will Win the War: And How To Cook Them. New York: The Forecast Publishing Company, 1918. Accessed June 16, 2011. http://books.google.com/books?id=k9sqAAAAYAAJ

Hammond, R.J. “Review of The History of the United States Food Administration, 1917-1919 by William C. Mullendore.” The English Historical Review, vol. 58, no. 230 (April 1943). Accessed June 16, 2011.

“Food Will Win the War” is part of “Snapshots of History,” a new series of blog entries that will provide background info on select images from the PhillyHistory.org database.

Categories
Behind the Scenes

Oh Where Can This Be?: Photos Without a Location

When we enter new photographs into the PhillyHistory.org database, we include as much information as possible about an image from the date and photographer’s name to the location. Without a doubt, location is one of the most important parts of our photo collections as many of the historic images depict street scenes and the exterior of buildings. Whenever possible, we try to geocode (assign latitude and longitude coordinates) to an image. We can geocode a photo by identifying an address, street intersection, or place name (such as City Hall) or by selecting a point on a map. The software behind PhillyHistory.org will take this information and calculate the latitude and longitude coordinates associated with that spot. Once a photo has been geocoded, users can search for and find the image based on its geographic criteria. The geographic location of a photo is crucial as PhillyHistory.org users search for images by address or neighborhood more than keyword or any other search criteria. If a photo has an identified location, users also can download it to Google Earth or compare the historical images with the present-day Google Street View.

However, what we know about a photo depends upon what information the photographer left behind. Sometimes, we unfortunately have little or no knowledge of where a photo was taken. Photographs of bridges, railroads, and creeks are among the most challenging to locate since the photographer’s terminology is frequently too broad or too narrow for our purposes. In some instances, photographers used surveying markers to describe their location, but unfortunately “North from Station 109+70” can’t tell us exactly where a photo is located along the Frankford Creek. Alternately, some locations were recorded in very basic terms. In these cases, tracking down an address often requires some ingenuity and super sleuthing, along with a little help from our friends.

So how do we do it? Here’s an example using a PhillyHistory.org image taken on March 27, 1898.


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The title, “Broad Street Bridge,” places the photo at any number of locations along Broad Street. When the title and the description provided by the photographer prove vague or indefinite, we turn to the photo for more details. Fortunately, the photo itself provides a few clues; we can see that this was a railroad bridge and there is a sign on the right-hand side building that reads “Gas And…” Following these leads, I turned to the Greater Philadelphia GeoHistory Network (www.philageohistory.org), a pilot project of the Philadelphia Area Consortium of Special Collections Libraries and now led by the Athenaeum of Philadelphia.

Among other resources, the GeoHistory Network provides digitized copies of historical maps and atlases from the nineteenth and twentieth centuries, along with an awesome interactive maps viewer that allows users to zoom in on a location and compare the historic map with the current street grid. To find a location for this photo, I used the 1910 Philadelphia Atlas by G.W. Bromley. Following North Broad Street from City Hall, I found the old Philadelphia and Reading Railroad freight yard at North Broad and Callowhill Streets, which seemed like a good candidate for this photo’s location. To confirm my suspicions, I scanned the map area, which lists business names on the building outlines, and found the Horn and Brannen Gas and Electric Fixtures Factory at the next intersection – North Broad and Noble Streets. This matched the “Gas And…” sign visible on the right-hand side of the photo and, to make my final determination, I zoomed in on a high resolution copy of the image. Not only was the full factory name visible, but the building on the left-hand side turned out to be the Baldwin Locomotive Works, which was also visible on the map. Satisfied with my findings, I geocoded this photo to North Broad and Callowhill Streets and set the Street View to look north toward the intersection of Broad and Noble Streets.

Often, the maps from the GeoHistory Network are an invaluable resource in our efforts to locate photos; additionally, we also rely on the knowledge of our users who can submit comments and error reports for any photo on PhillyHistory.org. As the story of this one photo shows, sometimes all it takes is a keen eye, a bit of research, and a little luck to solve the mystery of photos without a location.

“Oh Where Can This Be?” is the first article in “Behind the Scenes at PhillyHistory.org,” a new series of blog entries that will provide insights into the activities that go into creating PhillyHistory.org.

Categories
Entertainment Neighborhoods

Neighborhood Movie Theaters

Shawn Evans, AIA, Atkin Olshin Schade Architects

Center City Philadelphia was home to the region’s most well known movie theatres.  Clustered in districts on Market, Chestnut, South, and North 8th Streets, these entertainment venues lined up along the sidewalks with blinking lights and glistening facades to draw in thousands of visitors to downtown.  An earlier blog post, “Historic Movie Theatres of Center City Philadelphia,” chronicled some of these places that are documented in the photograph collections of the Philadelphia City Archives.   Whereas downtown movies were for most people a special treat, the neighborhood theatres were a more integral part of weekly life. [i]

WEST PHILADELPHIA


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52nd Street in 1914, looking south from Market. Nixon Theatre
seen on right.


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Nixon Theatre, 28 South 52nd Street, seen here in 1914.

Many of the neighborhood theatres were located in commercial corridors.  West Philadelphia’s main street for well over a century has been 52nd Street.  For much of its history, the Nixon Theatre lit up its night.  Originally a vaudeville theater operating under a tent, the grand Nixon was built in 1910 near the head of the vibrant commercial strip.   The 1,870 seat theater was designed by architect John D. Allen, who had recently designed the much more elaborate Orpheum Theatre on West Chelten Ave.  Converted to film presentation in 1929, the Nixon operated until 1984.[ii] The brick and stone classical façade featured a two-story arched entrance, topped with a gentle bow window, and a prominent baroque split pediment.[iii] The site is now occupied by a nondescript building housing Payless ShoeSource and Rainbow Kids.


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Eureka Theatre, 3941 Market Street, seen here in 1915.

Another eye-catching classically designed theatre in West Philadelphia was the Eureka Theatre.  While the building had a much smaller capacity of 450 seats, the large terra cotta façade was designed to be seen from a fast moving train on the elevated Market Street line just feet away.  Designed by Stearns and Castor, now best known for their Colonial Revival homes, the Eureka opened in 1913 and operated through the 1950s when it was converted into a furniture store.[iv] It was demolished in the 1970s to make way for the high-rise which is now the University Square retirement home.


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Commodore Theatre, SE corner of 43rd and Walnut, seen here
in 1952.

Many of the neighborhood theater buildings have survived but today serve other purposes.  The 1,105 seat Commodore Theatre in Walnut Hill opened in 1928.[v] Designed by the Ballinger Co., the Moorish styled building was converted in to the Masjid Al-Jamia mosque in 1973.  While the interior’s Moorish ornamentation was thematically appropriate for a mosque, much of it seems to have been removed.[vi] The theater was designed for film, but transitioned to legitimate theatre (with a thrust stage) in the 1960s for a few years before becoming the Miracle Revival Tabernacle church, prior to its use as a mosque.  The large rooftop sign structure, now empty, was installed in the 1930s.

SOUTH PHILADELPHIA

Neighborhood theaters provided an air-conditioned respite from the grind of modern life.  This is perhaps best represented by the fictional 1930s South Philadelphia Paloma Theater in the 1995 film, Two Bits.  Twelve-year-old Gennaro spends the nearly whole film searching for two bits (a quarter) to see a film in his Mifflin Square neighborhood’s brand-new theatre.


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Stratford Theatre, South 7th Street and Dickinson, seen here
in 1956.

Prior to the Paloma, Gennaro might have walked fifteen minutes north to Dickinson Street to see a film at the 600 seat Stratford Theatre.  Opened as Herman’s in 1913, the theater became the Stratford in 1920 and showed movies into the 1960s when the building was acquired by the City and demolished for the parking lot that now occupies the site.[vii]


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Broadway Theatre, South Broad and Snyder, seen here in 1931.

One of South Philadelphia’s largest and most popular theatres was the 2,183 seat Broadway Theatre.  The building was built in 1913 as a vaudeville theatre to the designs of Albert Westover, a theatre architect whose office was in Keith’s Theatre Building at 11th and Chestnut.  The theater was renovated in 1918 by Hoffman-Henon, the architects of the Boyd Theatre.  The refined white brick and terra cotta Broadway was demolished in the 1970s for a drive-through restaurant.  The site is now a parking lot for a Walgreen’s. [viii]

NORTH PHILADELPHIA


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Great Northern Theatre, North Broad, Erie, and Germantown
Ave, seen here in 1925.

The 1,058 seat Great Northern Theatre was built on a triangular lot where Germantown Avenue crosses North Broad Street.  This large theater had entrances on both streets with a lobby at the point facing northwest.  A nickelodeon had been located here which was expanded in 1912.  This photograph, looking northeast to the Broad Street elevation, shows the pronounced advertising of the silent film, the Sea Hawk.  The theatre survived into the 1950s and was converted into a drug store in 1953. [ix] While the lobby portion was long ago demolished, the auditorium section of the building seems to have survived.


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Jumbo Theatre, Front and Girard, seen here in 1916.

Also surviving as a shadow of its former self is the Jumbo Theatre.  This 1,300 seat theatre was constructed in 1909 to the designs of Carl Berger and renovated in 1912 by Hoffman-Henon Co. [x] Seen here in 1916, the theater is covered with signs about its “5 cent reels.” Said to be one of the largest theaters in the city when it opened, it showed films into the 1960s. As evidenced by the huge elephant sign suspended over the front doors, the theater was named after the famous elephant that P.T. Barnum bought from the London Zoo in 1882. The elephant was given the name Jumbo by the zookeepers and through Barnum’s publicity machine, Jumbo became synonymous with “huge.” [xi] (Remember that the next time you order a jumbo popcorn at the movies!) Recently operated as “Global Thrift,” the façade had been insensitively covered.  The building is currently being converted into a dollar store and the paneling has been removed, exposing the original ornamental brickwork.  The proscenium arch inside had survived until this spring.


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Ogontz Theatre, 6033 Ogontz Avenue, seen here in 1985.

The Ogontz Theatre was one of Philadelphia’s most beautiful neighborhood theatres.  Located in the West Oak Lane neighborhood, the Ogontz was designed in the Spanish renaissance style by Magaziner, Eberhard, & Harris.  This 1,777 seat theater opened in 1927, closed in the 1950s and was subjected to decades of neglect and vandalism prior to its 1988 demolition.[xii]


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The Uptown Theatre, 2240 North Broad, Seen here in the 1970s.

The 2,146 seat Uptown was also designed by Magaziner, Eberhard, and Harris, and is considered one of their finest buildings.  As described in the 1929 opening day program, the building is “an Exquisite expression of 20th Century art. Grace of line, delicacy of coloring, beauty of craftsmanship, and mystery of scintillating and reflecting surfaces.”  Like many theatres of this period (the Boyd included) it was laid out for film more than vaudeville, and featured a narrow stage.  Despite this, the theatre became a major center of Philadelphia’s African-American culture in the 1950s.  It closed in 1978, briefly reopened in 1982, and is now the focus of an ambitious preservation effort by the Uptown Entertainment Development Corporation.[xiii]


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Midway Theatre, Kensington & Allegheny, seen here in 1932.

The Midway Theatre opened in 1932 in the Kensington neighborhood.[xiv] It  “was the last truly grand building of the motion-picture palace era in Philadelphia.”[xv] An art-deco show-stopper, the building could be seen down the avenue for blocks. The 2,727 seat theater was one of the largest theatres outside of Center City – and operated as a second-run theatre showing films that had already opened downtown.  It survived into the 1970s and was demolished in 1979, following neighborhood opposition to plans to convert the building into a rock and roll venue.

Of the 468 movie theatres built in Philadelphia since the 1890s, 396 were located outside of Center City in the neighborhoods.  As with the downtown theatres, the vast majority (more than 90%) of these buildings have been demolished, but they remain as vivid memories for many.  These amazing photographs of both lost places serve as inspiration to those working to save theatres like the Boyd and the Uptown.


[i] As with the earlier blog post on movie theatres, most of the factual information in this piece has been culled from the work of Irvin Glazer (1922-1996) who documented the history of Philadelphia theaters in two books:  Philadelphia Theaters: A Pictorial History (Dover Publications, 1994) and Philadelphia Theatres, A-Z: A Comprehensive, Descriptive, Record of 813 Theatres Constructed Since 1724 (Greenwood Press, 1986).  His collection of photographs, clippings, and research files is housed at The Athenaeum of Philadelphia.  Most of the photographs have been scanned and are available online in a format that permits zooming.  http://www.philadelphiabuildings.org/pab/app/co_display.cfm/483480?CFID=60415619&CFTOKEN=31750787

[ii] NIXON: Glazer 1986, p.176; Glazer 1994, p.11; and http://cinematreasures.org/theaters/10327.

[iii] Images of the façade can be found here:  http://www.philadelphiabuildings.org/pab/app/image_gallery.cfm/7240.

[iv] EUREKA: Glazer 1986, p.108; Glazer 1994, p.22; http://cinematreasures.org/theaters/33645; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/5588.

[v] COMMODORE: Glazer 1986, p.90; Glazer 1994, p.55; http://cinematreasures.org/theaters/25802 ; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/5729.

[vi] As seen in the photographs in this Daily Pennsylvanian article: http://www.dailypennsylvanian.com/node/52658

[vii] STRATFORD: Glazer 1986, p.220-221; http://cinematreasures.org/theaters/10667; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/5340.

[viii] BROADWAY: Glazer 1986, p.74; Glazer 1994, p.16-17; http://cinematreasures.org/theaters/4912; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/5826.

[ix] GREAT NORTHERN: Glazer 1986, p.132; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/7293.

[x] JUMBO: Glazer 1987, p.141; http://cinematreasures.org/theaters/15280; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/6884

[xi] http://en.wikipedia.org/wiki/Jumbo

[xii] OGONTZ: Glazer 1986, p.178; Glazer 1994, p.48; http://cinematreasures.org/theaters/9070; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/16638.

[xiii] UPTOWN: Glazer 1986, pp.230-231; Glazer 1994, pp.60-65; http://cinematreasures.org/theaters/1807; http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/21193; and http://www.philadelphiauptowntheatre.org/.

[xiv] MIDWAY: Glazer 1986, p.170; Glazer 1994, pp.79-80; http://cinematreasures.org/theaters/9172; and http://www.philadelphiabuildings.org/pab/app/pj_display.cfm/21351.

[xv] Glazer, 1994, p.79.